Valentin Sinkevych, New Business Manager iplace: "iplace — is the top agency in Ukraine, thinking broadly and globally!"
The newbiz for iplace is the person who makes the agency grow and get the best clients. In simple words: Valik has been our Development Director in our Ukrainian office for a year and a half now. Participation in tenders, strategic planning, communication with Ukrainian business, excellent presentations, wit and a lots, no, not so, a very lot of humor - perhaps, all the coolest qualities that a new-biz should have were combined in our Valik. And yes, we are lucky to have him.
We exceeded the planned KPI for target audience coverage by 27% due to targeted audience development and even generated twice as much traffic for further transactional campaigns. The case of Luxoptica and Alcon
The agency of personalized marketing iplace shares the case of promotion of a new product from Luxoptica's partner Alcon, daily contact lenses PRECISION 1™.
20 interesting facts about iplace: introduction to the Ukrainian office
We have collected 20 interesting facts about the Ukrainian team of iplace. This you definitely did not know about us yet: how many advertising projects we implemented in 2020, what is the advertising turnover of iplace for the last three years, how many billions (!) of times the audience has watched the video ads of our Ukrainian clients, what companies cooperating with us get. And much, much more! Let's get to know each other better!
Where to get data for planning digital advertising campaigns
Most technical inventions, architectural structures, and other innovations are created and exist successfully because of data, correct calculations, and conclusions made by the relevant experts. Marketing and advertising are no exception. Here data plays a fundamental role in analyzing and creating brand promotion strategies. In order to properly analyze and draw the right conclusions from the numbers, you need to understand what data exists and for what purposes it can be used.
The exciting promise of personalization
Previously, I talked about the importance of being proactive with your online presence. Тhis article will focus on why personalization is crucial for it. Technology is making customers more and more impatient. A marketing message has only a few seconds to catch their attention and lead to conversion.
You’re digital. Even if you mind
People talk about your business online even if you aren’t. You don’t have a social media page? You don’t run Google Ads? You haven’t updated your website for the past 10 years? Doesn’t matter. You still need to control everything linked to your business online. If you don’t, somebody else will. For example, your clients or your customers.
How to combine TV and Digital into a general advertising campaign
For us, TV and digital are not competing media but a way to reach the goals set by out clients. Obviously, the effectiveness of both channels will be different for various TA segments. Let's look at statistics. In 2019, there was a quantum leap of Internet penetration (+ 8 p.p.) due to an increase in the number of residents in cities and district centers with a population of up to 100K.
How to make the client remember you for decades
The first shot does not catch attention; the second one will be heard by everyone. This was said by American writer Hunter Thompson, who was hinting at the marketing business tricks. Repetitions, which are one of the most effective tricks, will hardly ever lose their edge. Read below about how to make the client remember you for decades by using the theory of memory.
Generational theory: how brands could get through to Generations X, Y, Z. Extensive guidance on four generations for marketing experts
I decided to look into the broad subject of generations, their view of the world, behavior, attitude towards work and money, and has drawn up detailed guidance as to how brands could get through to Generations X, Y, Z, and baby boomers.
CPA networks: myths and reality
CPA networks have long been proven effective. However, despite thousands of successful cases, some companies in the market still have a biased opinion about the networks’ productivity and offer myths in support of their doubts. We are going to dispel them today.
Does your digital strategy work? Five signs indicating that everything is fine
Mark McDonald, Managing Director of Accenture, very cleverly observed that digital strategy demonstrates how business may benefit from the use of information and technology. Inability to use digital technology in modern world makes development of a company impossible.
Apply targeting — and your advertising will be effective
For digital advertising, targeting is one of the most effective tools. It helps single out from among the entire audience only the interested consumers and show ads of products to such consumers only. This results in budget savings since ads are not shown to those who do not need a particular product or service.
Every person chooses information sources they trust, as well as channels and ways of consuming such information. However, in the current situation, information comes down on us in larger quantities than before. This leads to well-balanced people becoming "jumpy neurotics." Let's just divide information into signals and noises. The deeper you dive into the information flow, the more noise you get and, as a result, stop noticing the signals.
Does Programmatic have a future?
Quite a few articles have been written about Programmatic. Yet, for the most part, those materials contain lots of technical information, intricate collaboration diagrams and clever abbreviations (DSP, SSP, DMP, etc.). Most advertising agencies and clients still find this product complicated and difficult to understand.
The way we found and attracted target audience for KredoBank
Creating an advertising campaign for a target audience is always a challenge. Such campaigns require precise targeting of a particular audience with a specific set of interests, requests and places of visit. In order to cover as many representatives of the target audience as possible, it is necessary to use various communication channels and advertising tools.
What is Brand Lift and why you should try it
Is there an opportunity to learn how the attitude of target audience to the brand has changed as a result of the advertising campaign? Was target audience interested in the brand? Are people ready to make a purchase and does the brand stand out from the competitors? Brand Lift will get an answer to every question mentioned above.