Our team is constantly evolving in terms of knowledge, experience and central ideas. Our main goal is directed at achieving our clients' goals. We are sure that it is important to design a solution, but we believe that it is even more important to bring it to life in the most effective way.
Bogdan Levchenko Chief Executive Officer
VIKTOR ZAYATS Client Service Director
IRYNA DUDASH Сontextual Advertising Director
OLGA BURENYCH Buying Director
Olena Bakalo Co-founder, CEO iplace Portugal
Where to get data for planning digital advertising campaigns
Most technical inventions, architectural structures, and other innovations are created and exist successfully because of data, correct calculations, and conclusions made by the relevant experts. Marketing and advertising are no exception. Here data plays a fundamental role in analyzing and creating brand promotion strategies. In order to properly analyze and draw the right conclusions from the numbers, you need to understand what data exists and for what purposes it can be used.
The exciting promise of personalization
Previously, I talked about the importance of being proactive with your online presence. Тhis article will focus on why personalization is crucial for it. Technology is making customers more and more impatient. A marketing message has only a few seconds to catch their attention and lead to conversion.
You’re digital. Even if you mind
People talk about your business online even if you aren’t. You don’t have a social media page? You don’t run Google Ads? You haven’t updated your website for the past 10 years? Doesn’t matter. You still need to control everything linked to your business online. If you don’t, somebody else will. For example, your clients or your customers.
How to combine TV and Digital into a general advertising campaign
For us, TV and digital are not competing media but a way to reach the goals set by out clients. Obviously, the effectiveness of both channels will be different for various TA segments. Let's look at statistics. In 2019, there was a quantum leap of Internet penetration (+ 8 p.p.) due to an increase in the number of residents in cities and district centers with a population of up to 100K.
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