A nossa equipa está em constante evolução ao nível de conhecimento, experiência e ideias centrais. O nosso principal objetivo é direcionado no atingir das metas dos nossos clientes. Temos a certeza de que é importante projetar uma solução, mas acreditamos que é ainda mais importante dar-lhe vida da forma mais eficaz.
Bogdan Levchenko Chief Executive Officer
VIKTOR ZAYATS Client Service Director
Olena Bakalo Co-founder, CEO iplace Portugal
IRYNA DUDASH Сontextual Advertising Director
OLGA BURENYCH Buying Director
Where to get data for planning digital advertising campaigns
Most technical inventions, architectural structures, and other innovations are created and exist successfully because of data, correct calculations, and conclusions made by the relevant experts. Marketing and advertising are no exception. Here data plays a fundamental role in analyzing and creating brand promotion strategies. In order to properly analyze and draw the right conclusions from the numbers, you need to understand what data exists and for what purposes it can be used.
The exciting promise of personalization
Previously, I talked about the importance of being proactive with your online presence. Тhis article will focus on why personalization is crucial for it. Technology is making customers more and more impatient. A marketing message has only a few seconds to catch their attention and lead to conversion.
You’re digital. Even if you mind
People talk about your business online even if you aren’t. You don’t have a social media page? You don’t run Google Ads? You haven’t updated your website for the past 10 years? Doesn’t matter. You still need to control everything linked to your business online.
How to make the client remember you for decades
The first shot does not catch attention; the second one will be heard by everyone. This was said by American writer Hunter Thompson, who was hinting at the marketing business tricks. Repetitions, which are one of the most effective tricks, will hardly ever lose their edge. Read below about how to make the client remember you for decades by using the theory of memory.
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