Where to get data for planning digital advertising campaigns
Most technical inventions, architectural structures, and other innovations are created and exist successfully because of data, correct calculations, and conclusions made by the relevant experts. Marketing and advertising are no exception. Here data plays a fundamental role in analyzing and creating brand promotion strategies. In order to properly analyze and draw the right conclusions from the numbers, you need to understand what data exists and for what purposes it can be used.
The exciting promise of personalization
Previously, I talked about the importance of being proactive with your online presence. Тhis article will focus on why personalization is crucial for it. Technology is making customers more and more impatient. A marketing message has only a few seconds to catch their attention and lead to conversion.
You’re digital. Even if you mind
People talk about your business online even if you aren’t. You don’t have a social media page? You don’t run Google Ads? You haven’t updated your website for the past 10 years? Doesn’t matter. You still need to control everything linked to your business online.
How to make the client remember you for decades
The first shot does not catch attention; the second one will be heard by everyone. This was said by American writer Hunter Thompson, who was hinting at the marketing business tricks. Repetitions, which are one of the most effective tricks, will hardly ever lose their edge. Read below about how to make the client remember you for decades by using the theory of memory.
CPA networks: myths and reality
CPA networks have long been proven effective. However, despite thousands of successful cases, some companies in the market still have a biased opinion about the networks’ productivity and offer myths in support of their doubts. We are going to dispel them today.
Apply targeting — and your advertising will be effective
For digital advertising, targeting is one of the most effective tools. It helps single out from among the entire audience only the interested consumers and show ads of products to such consumers only. This results in budget savings since ads are not shown to those who do not need a particular product or service.
Does Programmatic have a future?
Quite a few articles have been written about Programmatic. Yet, for the most part, those materials contain lots of technical information, intricate collaboration diagrams and clever abbreviations (DSP, SSP, DMP, etc.). Most advertising agencies and clients still find this product complicated and difficult to understand.
A forma como encontrámos e atraímos o público-alvo do KredoBank
Criar uma campanha publicitária para um público-alvo é sempre um desafio. Essas campanhas exigem uma segmentação precisa de um público específico com um conjunto específico de interesses, solicitações e locais de visita.
O que é o Brand Lift e por que deveria experimentar
Existe uma oportunidade de aprender como a atitude do público-alvo em relação à marca mudou em resultado da campanha publicitária? O público-alvo estava interessado na marca? As pessoas estão dispostas a fazer uma compra e a marca destaca-se da concorrência? O Brand Lift irá obter uma resposta a todas as questões acima mencionadas.